Chartered Institute of Marketing (CIM)
The Charted Institute of Marketing (CIM) – Professional Marketing Qualifications is the Largest Community of Marketing Professionals boasting a global reputation for excellence. Its Certifications have been accredited by the European Marketing Confederation and are recognized worldwide.
Its framework of marketing abilities provides a guide to skills and behaviours expected of Professional Marketers at varying levels of proficiency: Foundation, Intermediate and Advanced Post Graduate Diploma (equivalent to a Master’s Degree).
Persons who are CIM Qualified:
- Are assured of an internationally recognized marketing professional status
- Are accepted to work in the Marketing field worldwide and in any industry
- Have a solid foundation to assure further career and academic development in the field.
- Are assured of course materials that have been quality reviewed by the CIM Body.
CIM is to Marketing what PMI is to Project Management and what ACCA is to Professional Accounting.
Certification Levels offered by The Business School, the only accredited study centre in Guyana
Courses
Foundation Certificate in Marketing (Level 3)
Introduces the basic principles of the Marketing function, its role in the Organisation and how the marketing mix satisfies customer needs. Is ideal for Executive Leadership, Managers of key departments, Entrepreneurs, and those embarking on a marketing career.
Course Structure:
2 units must be successfully completed to achieve certification.
Module 1 mandatory: Marketing Principles
AND
Module 2: 1 Elective: Either Customer Communications or Digital Essentials
Entry Requirements:
This is an open-access qualification course, however, work experience helps.
Course Length :
3 months
Assessment Cycles :
April, July and December.
We support a bite-sized approach to your learning and payments.
ASSESSMENT
Level 3:
Marketing Principles
Assessment: Examination
The examination will comprise 50 multiple-choice questions to be completed in a 90-minute controlled assessment.
Customer Communication
Assessment: Assignment
You will be asked to submit a seven page assignment based on a given scenario and an organisation of choice. This assignment is broken down into three tasks.
Level 4:
Marketing:
Assessment: A multiple-choice exam (a two hour objective test)
50 multiple-choice questions to be completed in a two hour controlled assessment.
Integrated Communications:
Assessment: Assignment
A 12-page assignment, of three tasks, based on a given scenario and an organisation of choice.
Customer Experience:
Assessment: Assignment
A 12 page assignment, of three tasks, based on a given scenario and an organisation of choice.
Digital Marketing:
Assessment: Portfolio
A work-based portfolio which is broken down into three tasks: research, plan and report.
Today’s work environment requires employees to not only be skilled in performing complex tasks in an efficient and cost-effective manner but also to be independent thinkers making good decisions based on limited information. This means being able to rely on ever upgraded skill sets to generate expected performance.
The conundrum continues to be: whether to recruit the new skills required or to invest in training to develop the required competencies.
The arguments in support of training are many: however whether you are new to the task or activity, e.g. marketing, or an experienced professional, it is important to remain current and effective. This means keeping abreast of the latest trends and techniques to either further your personal careers, or continue the professional development crucial to successful organisations.
The Business School, in partnership with the Chartered Institute of Marketing – UK invites you to download one or more of our free Marketing Certification/Training Solution Guides, to start your journey to effectively close any existing skills gaps.
