Marketing is an important function that brings companies and clients closer to each other.
ABE has developed a QCA accredited programme in marketing, leading to awards at Diploma Level 4, Diploma Level 5 and Diploma Level 6.
The programme introduces students to the crucial role that marketing plays in business development. Holders of our Marketing qualifications will have a good knowledge and understanding of the key principles of marketing and will be able to relate this to the workplace.
Diploma (Level 4)
Compulsory units
- Introduction to Business
- Introduction to Marketing
- Introduction to Quantitative Methods
- Introduction to Business Communication
Higher Diploma (Level 5)
Compulsory units
- Marketing Policy, Planning and Communication
- The Business Environment
- Organisational Behaviour
- Managing the Customer Relationship
- Principles of Marketing
- Marketing Information Systems
Optional units (choose two)
- Principles of Business Law
- Quantitative Methods for Business Management
- Sales Management
- Economics for Business
Graduate Diploma (Level 6)
Compulsory units
- International Marketing
- Contemporary Issues in Marketing
- Integrated Marketing Communications
- Strategic Marketing Management
Optional units (choose one)
- Corporate Strategy and Planning
- Project Management
Entry Requirements:
Diploma (Level 4)
Candidates of all educational backgrounds are welcome. However, it is strongly recommended that candidates attain Level 2 qualifications (GCSE standard) in Mathematics and English Language, or demonstrate competence through an alternative qualification of similar standard.
Higher Diploma (Level 5)
Applicants must have obtained one of the following:
- an ABE Certificate
- Two level 3 passes (‘A’ level standard)
In addition, ABE welcomes applications for student membership from intending diploma candidates who, although not holding a formal entry qualification, have been in appropriate employment for at least two years. A signed reference letter from employers must accompany all such applications. ABE reserves the right to reject such qualifications if they are deemed to have insufficient subject relationship.
Graduate Diploma (Level 6)
Applicants must have obtained one of the following:
- ABE NQF Diploma or ABE QCF Level 5 Diploma
- A UK Degree or overseas equivalent
- Other level 5 qualifications from another internationally recognised awarding body or approved overseas Institutes of Higher Education
